Equilibrium between Strategy and Human Aesthetic
With experience across Curitiba, São Paulo, Balneário Camboriú and international projects, Letícia Bettega combines strategic thinking, visual direction and human sensibility to build brands, campaigns and experiences with presence. Her approach understands design as a tool for positioning and leadership: each project is shaped by context, intention and clarity, translating brand values into consistent, sophisticated and audience-relevant visual narratives.
Creative Leadership
& Visual Strategy
Art Direction & Branding
- Development of visual identities, brand systems and creative directions for companies, startups and institutional projects.
- Strategic rebranding based on research, moodboards, personas, visual language, typography, brand guidelines and digital and physical applications.
- Creation of visual narratives that connect positioning, aesthetics and communication clarity.
Design for Experiences, Events & Campaigns
- Visual systems for corporate, institutional and industry events, with applications across physical, digital and audiovisual materials.
- Development of social media assets, paid media creatives, presentations, banners, websites, videos, event screens, branded gifts and signage.
- Visual direction for brand experiences that need to communicate presence, consistency and value.
Strategic Design & Multiformat Execution
- Experience leading projects from initial concept to final delivery, connecting research, strategy, design and implementation.
- Work across branding, packaging design, digital communication, photographic direction, brand language and institutional materials.
- Ability to transform complex ideas into clear, sophisticated and functional visual systems across multiple touchpoints.
Expertise & Services
Strategic Branding
Brand identities and visual positioning systems that connect business goals, brand values and audience perception.
Art Direction
Creative direction for high-impact visual projects, combining editorial aesthetics, strategic clarity and refined execution.
Digital Design
Digital assets, landing pages and visual experiences designed for clarity, consistency and premium brand perception.
Creative Leadership
Visual direction and project ownership across branding, campaigns, events and digital communication.
Brand Experiences
Multiformat visual systems for campaigns, corporate events, packaging, presentations and physical brand touchpoints.