Dual Agroindústria is a Brazilian agribusiness company with 35 years of history, specialized in animal nutrition and feed products, especially for cattle. The project focused on redesigning the brand’s visual presence for national agribusiness events, creating a more contemporary, strategic and recognizable identity across physical and digital touchpoints.

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The goal was to connect the company’s tradition with a more innovative visual language — preserving its credibility in the agro market while building a stronger, more memorable presence for events, campaigns and digital communication.

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Challenge

The main challenge was to modernize Dual’s visual identity without disconnecting the brand from its history, sector and audience. The new system needed to communicate trust, tradition and technical knowledge, while also introducing a more refined and innovative design approach for national agro events.

The brand also needed a consistent visual structure that could work across multiple formats: event booths, vehicles, banners, tables, gifts, products, physical and digital totems, social media, paid traffic creatives and website direction.

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Creative Direction

The creative direction was built around the connection between tradition and innovation. The visual system explored elements related to animal feed production and Brazilian agribusiness, including grains, soy, cotton, oil and natural textures associated with the industry.

These elements were translated into a more contemporary visual language, giving the brand a stronger presence while keeping it connected to its origins and 35-year legacy. The redesign aimed to make Dual feel more prepared for high-visibility events, with a consistent identity capable of standing out in competitive agro environments.

A key part of the project was creating a visual system that could move fluidly between physical event materials and digital communication. The identity needed to feel cohesive whether applied to large-scale banners, vehicle graphics, product displays, event furniture, branded gifts, digital totems, social media posts or paid media creatives.

The project also included art direction for the company’s new website, ensuring that the digital experience followed the same strategic and visual logic developed for the brand’s event presence.

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Impact

The redesign helped reposition Dual’s visual presence for a more competitive and contemporary agribusiness environment. The new identity created a stronger connection between the company’s legacy and its future-facing positioning, supporting national event participation with more consistency, presence and professional impact.

By building a unified system across physical, digital and event applications, the project gave the brand a more strategic and recognizable visual structure — strengthening its communication and elevating the perception of its presence in the agro market.