LEAD DESIGNER & ART DIRECTOR
LETÍCIA BETTEGA
Strategic design for brands, digital experiences and high-impact visual projects.
I create visual systems, campaigns and experiences that combine aesthetics, clarity and business value for brands that need to communicate presence, consistency and sophistication.
Selected Work
A curated selection of strategic design cases, ranging from brand visual systems to complex digital products — focusing on clarity, precision and measurable business impact for international markets.
A trajectory merging the strategic design of Italy with the digital innovation of Brazil.
Letícia Bettega is an Italian-Brazilian designer specialized in art direction and branding. She manages B2B and B2C corporate events from strategy to visual design, delivering high-impact systems that blend aesthetics with measurable results. With a mature and international perspective, she transforms brand visions into sophisticated experiences that ensure clarity and global prominence.
01
Design & Creative Direction
Strategic Art Direction & Branding. Developing high-impact visual identities that define global brands with a premium editorial aesthetic and clear market positioning.
02
Digital & Product Design
Digital Experiences & UX/UI. Designing robust, scalable, and intuitive digital products, combining modern usability with the conceptual rigor of international design standards.
03
Leadership & Strategy
Creative Leadership & Mentorship. Guiding international teams and design systems that integrate clear business vision with exceptional artistic execution and strategic growth.